ROC Gaming

Building a screen-native identity for a new fan culture

Building a screen-native identity for a new fan culture

Project type

Visual Identity

Year

2023

Info

To cut through crowded feeds, the Shenzhen ROC identity merges the letters R, O, and C into a dynamic mark that reads fast and holds attention. A bold palette of black, white, and red anchors motion graphics and social assets. I built three logo variants tuned for light, dark, and textured backgrounds, then produced an energetic trailer in After Effects to show the system in use. Early exploration in Cinema 4D added transparent forms and glow, pushing a clean sci fi tone. The result is a screen native brand that scales from avatars to arena screens and speaks to a young fan base.

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